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Our Company

Who We Are

Our goal is to be the most environmentally conscious fishing lure company in the world.

This includes innovating new ways to reduce our company's footprint and working together to eliminate plastic use in the fishing community.

What We Do

Eco-Logical Lures was thoughtfully and meticulously engineered with the intention for our product to stay on the hook long enough to catch fish, and biodegrade quickly over time after use. Therefore, eliminating the harm plastic lures cause to the environment.

We are firmly committed to eliminating all plastic in fishing lures. That starts with making sure all the ingredients we use in our product are made with all natural and sustainable materials. Let us start the wave to shift the fishing industry towards a plastic-free future.

Why We Do It

We are grateful for this heavenly earth we get to live on and experience every day. We understand that we are not the only species that experiences what Earth has to offer. It is our beautiful home, our only home, and we must share it with all, in harmony.

You don't have to look far to see the disharmony in the environment caused by plastic use. This is why we work tirelessly to create a product we can proudly use that helps protect the earth and all the organisms that inhabit this extraordinary planet with us.


Our goal is to become the foremost conservation-driven

fishing lure company by providing eco-conscious anglers with

100% biodegradable, plastic-free fishing lures. We believe

in protecting our planet and preserving our natural resources,

and our commitment to sustainability is at the forefront

of everything we do. By leading the charge towards a more

environmentally responsible fishing industry, we hope to

inspire others to join us in our mission to protect the

planet for future generations.


At our core, we are driven by a simple yet powerful mission -

to rid fishing lures of plastic for good. We are passionate

about creating a sustainable and eco-friendly fishing

experience for all. Our commitment to conservation,

paired with our desire to build a community of like-minded

anglers who share our values, fuels our work every day.

We believe that by inspiring confidence and promoting

responsible fishing practices, we can create a better

future for our planet and those who enjoy its waters.


How It Started

Eco-Logical Lures began in a tiny apartment kitchen in Syracuse, New York, during the COVID pandemic, by Victor LaRegina Jr and Yvonne Yip.

When we go fishing, we are frequently disgusted to see how many plastic lures and other non-biodegradable fishing equipment are discarded on the ground or in the water. We wanted to do more than properly discarding our own equipment, so we've created a soft plastic fishing lure alternative that is 100% biodegradable!

Over the past year and a half, we've been working hard to create a soft bioplastic fishing lure consisting of biodegradable materials only - absolutely no plastisol used. They are packaged just like normal soft plastic lures and there's no liquid or special containers needed to keep the lure from drying out. Our 100% biodegradable fishing lures are going to revolutionize the fishing industry!

How we started
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